LISA STOIA
Lisa Stoia is the Chief Operating Officer of Horton Legal Strategies PLLC. Based in Lambertville, New Jersey, Lisa brings over 10 years of leadership experience in driving operational excellence, strategic growth, and profitability across multiple industries. She has directed all aspects of business administration, including financial oversight, human resources, client engagement, technology integration, and risk management.Lisa previously served as Managing Director of a biomedical equipment services company, where she restructured operations, scaled systems, and achieved significant improvements in revenue growth and efficiency. Her work has encompassed P&L management, contract negotiation, process optimization, and cross-functional team leadership. She has also held senior roles in banking, publishing, and telecommunications, where she managed loan portfolios, directed credit operations, and oversaw risk assessment. As COO, Lisa applies her track record of strategic planning and organizational transformation to strengthen firm infrastructure, support expansion, and ensure long-term sustainability. She is dedicated to fostering collaboration, implementing innovative solutions, and aligning daily operations with the firm’s mission and strategic goals.
Practice Areas
+ Strategic Planning & Execution
+ Operational Optimization & Automation
+ Financial Oversight & Administration
+ Risk Management & Compliance
+ Human Resources & Performance Administration
+ Client Relationship Management & Growth
+ Technology Implementation & Integration
+ Leadership & Team Development
+ Process Improvement & Workflow Streamlining
Education & Training
+ Rutgers University – New Brunswick (Bachelor of Arts, Economics & Art History)
Professional Experience
+ Chief Operating Officer, Horton Legal Strategies PLLC (Present)
– Leads operational strategy, financial management, and infrastructure development to support firm growth and long-term success.
+ Managing Director, Ronco Technical Services, Hillsborough, NJ (2014 – 2024)
– Directed all operations for a biomedical equipment maintenance company serving healthcare, universities, and veterinary practices.Oversaw P&L management, HR, IT, marketing, procurement, and fiscal governance.
+ Achieved 40% revenue growth and increased profit margins by 20%.
+ Expanded market share to 80% saturation in the Tri-State area.
+ Improved operational efficiency by 30% through process optimization and digital transformation.
+ Established new banking relationships, negotiated debt restructuring, and secured a Working Capital Line of Credit.
+ Implemented CRM, inventory management, and mobile technologies to streamline operations.
+ Secured major client contracts with Cornell, MSKCC, Animal Medical Center of NY, and the Bronx Zoo.
+ Mortgage Loan Officer, Bank of America, Bridgewater, NJ
– Managed comprehensive loan acquisition processes, ensuring compliance with FNMA, FHLMC, FHA, and VA standards.
+ Portfolio Manager, Elsevier, Remote
– Oversaw publication renewal lifecycle management, forecasting, agreement negotiation, and order execution.
+ Chief Credit Officer – Northeast, AT&T, Parsippany, NJ
– Directed credit operations across the Northeast region, managing policy implementation and risk exposure for commercial accounts.
+ Commercial Loan Officer, Commercial Trust, Jersey City, NJ
– Managed and grew a portfolio of commercial loans, conducting financial analysis and risk assessment.
Notable Achievements
+ Drove 40% revenue growth and 20% profit margin increase at Ronco Technical Services
+ Achieved MWBE certification from the State of New Jersey
+ Maintained A+ BBB rating and Google 5-star rating for Ronco Technical Services
+ Featured in Marie Brenner’s book The Desperate Hours: One Hospital's Fight to Save a City on the Pandemic’s Front Lines
+ Developed and delivered industry-specific continuing education programs certified by the State of New York
Professional Affiliations & Volunteer Experience
+ Interim Crisis Coordinator, SAFE in Hunterdon (Oct 2024 – Mar 2025)
– Managed volunteers, scheduling, and liaison responsibilities for safe house operations.
+ Advocate/Volunteer, SAFE in Hunterdon (Jun 2022 – Present)
– Provided direct advocacy and critical support to survivors of domestic and sexual abuse, facilitating access to legal assistance, counseling, and shelter.
+ Commissioner, Flemington Falcons Pop Warner (Aug 2010 – Dec 2013)
– Directed cheer program operations, managed budgets, coordinated teams, and expanded youth enrollment.